Becoming Your Own Passion Project: It’s Time To Be Self-Obsessed.
- Cassie Wilson
- Feb 12
- 3 min read
It’s no secret that I’ve been incredibly busy these past few years. I left my 9-5 to pursue my dreams of becoming a writer (a full time, paid-a-lot-of-money type writer). To generate an income (because I still need to live), I created instantly monetizable extensions to my writing: an e-commerce brand as well as a service-based entertainment company. Lucky for me, both picked up and are popping! HOWEVER, as a solopreneur, I've definitely lost myself in the mix.
Here’s what my self-talk sounds like:
Man, I wish I had some free time > What would I even DO with "free time"? > If I’m not writing, creating or working on my business, who am I? > But…. I like the stuff I do > Maybe my business is my hobby? > Isn’t that a good thing, though? Isn’t that what people want? > So do I actually need a “hobby” then?
And there was my “aha moment”: the thing I've been neglecting is myself
What if I became my own hobby?
Mind. Blown.
Becoming "Self-Obsessed"
When I say "self-obsessed", I immediately shudder, like it's something to be ashamed of. If I do decide to self-indulge, it’ll have to be my dirty little secret. There’s such a negative connotation around putting yourself first and considering others after. Remember, there's a massive difference between narcissism and intentionally prioritizing your own well-being.
We obsess over our businesses, our jobs, our side hustles, our family and friends' problems, and even fictional characters in TV shows. But when it comes to obsessing over our own health, peace, appearance, or joy? It can be a little taboo, and considered "selfish" or "vain" or "overly indulgent."
It's time to let go of that.
The Benefits of Making Yourself Into a Hobby
You become way more interesting. When you invest in yourself - whether through learning, health, style, or mindset, you bring so much more to every conversation and relationship. People are drawn to those who are actively evolving and striving for more.
Your standards go way up. Once you start treating yourself like the main character, you stop accepting supporting roles in other people's dramas. You're no longer settling for crumbs of attention or respect.
Your time and energy become non-negotiable. That meeting that could have been an email? That friend who leaves you feeling drained? You start protecting your energy with ferocity because you recognize its value. You recognize your value.
Your confidence becomes unshakeable. Not the fake kind that crumbles under pressure, but a genuine confidence that comes from knowing you're actively investing in becoming your best self. When you look good, you typically feel good.
Action Steps To Becoming Self-Obsessed
Schedule non-negotiable "me dates" in your calendar. Treat these with the same respect you'd give to your highest-paying client, job or commitments. No canceling, no rescheduling.
Create a "pleasure menu" of things that light you up. Keep it in your phone notes for those moments when you have free time. Pleasure should and can be be easy.
Invest in one area of personal growth each month. Maybe it's a skincare routine, a fitness challenge, or a new creative skill. Don’t overdo it all at once, though.
Document your evolution. Take regular photos, journal entries, or voice memos to capture your journey. Read and watch them back, nothing fuels obsession like seeing progress!
Practice saying "This is important to me" without apologizing. Whether it's your morning meditation, your gym time, or your bubble bath – own it unapologetically and stick to it.
Journal Prompts:
If I wasn’t allowed to talk about my work/family, how would I describe myself?
What stories did I learn about “selfish” people growing up?
Do I judge other people who invest in themselves? Why or why not?
What environments make me feel like my best self?
When do I feel most at ease in my body?
If I became my own hobby, how would my life feel different?
What is one small act of self-prioritization I can commit to this week?
Closing Remarks:
The hardest part about this journey might be the guilt or worry about what other people think, especially if you’re the go-to person for those around you. It takes some practice to get good at, but I believe in you!
PRODUCT RECO: Core Values & Alignment Workbook
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