What started as a small community act of care has grown into an annual Toronto initiative that ensures girls never have to choose between showing up and having what they need.
Five years. Still going.
50
5
12
GIRLS THIS YEAR
YEARS RUNNING
MONTHS OF SUPPLIES
BACK TO SCHOOL REWRITTEN
WHERE IT ALL BEGAN:
FIVE YEARS.
ONE MISSION.
In 2021, The Red Alert debuted as a small, community-driven initiative with a simple belief:
every girl deserves to show up to school ready.
Not distracted.
Not embarrassed.
Not choosing between buying lunch and buying pads.
What began as a grassroots effort to fill a gap that no one was talking about has grown into a recognized Toronto back-to-school campaign. One that brands, community organizations, and donors look forward to every year.
It's not just about the supplies, we're sending a message:
girls matter.
And the city has their back.
2026 is our biggest year yet and we're aiming to support 50 girls across Toronto with a full 12-month supply of period products delivered through our trusted community partners.
FLAGSHIP
Our core donation campaign runs August 4th through 23rd. Every donation directly funds a full year of period supplies for one Toronto teen.
EVENT: "P.S. WE'VE GOT YOU"
On August 23, we're bringing together 25 women from across Toronto for an afternoon of connection, food, and purpose. Together we'll handwrite encouraging notes that will be packed inside every Red Alert care package, reminding each recipient that an entire community is behind her.
THE IMPACT
Once the campaign wraps, every donation comes together. Period supplies are carefully packed alongside handwritten notes, thoughtful extras, and small surprises designed to brighten their day. The completed care packages are then delivered to our partner agencies across Toronto, just in time for the back-to-school season.
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INSIDE EVERY BOX
A FULL YEAR, HANDLED
Every Red Alert box is packed to carry a girl through a full 12 months. No gaps, no scrambling, no asking. Inside she'll find:
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A full year of pads: supers, regulars, and overnights, sorted for how her cycle actually flows
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A kid-friendly sticker kit + bookmark from Oh So Dope
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A handwritten note from a woman in our community, sealed inside just for her
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Plus thoughtful surprises from our sponsors
Nothing generic. Every box built with care, by women who remember what it felt like to be a girl.
BRANDS THAT BACK WHAT MATTERS.
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The Red Alert is positioning as a recognizable annual Toronto initiative that brands want to align with. This is your opportunity to show up where it counts, with a campaign that has real community roots and real media traction.
Toronto women are rewriting what back-to-school giving looks like. Be part of that story.
PARTNERS
sponsors
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2026 AMBASSADORS:
Elena Winkelmann, Zoie Edwards, Chanelle Zugic, Jessica Veramendiz, Sarah O, Shylo Malcolm, Hope Flynn, Kristen, Sabrina, pHoenix Pagliacci, Nancy, Trisha Lochan, Suezette, Kayla Thomas, Ramona, Laura Berko, Adriana, Irina Afanasenko, Lacey Koughan, Roxanne, Gabriella Chambers
2026 CARE KIT RECIPIENTS:
JOIN THE
MOVEMENT
Three ways to be part of Red Alert 2026:
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A high-accountability Partner role
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A high-impact Ambassador role and
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A contributing Sponsor role.
All matter. All move the needle.
HIGH ACCOUNTABILITY
CAMPAIGN PARTNER
We're all set for 2026 partners, but if you're interested in partnering next year (2027), please send an email to holla@ohsodope.co
COMMUNITY
SPONSOR
Sponsors donate products, services, or space... anything that helps us build better boxes or a better event. If your brand fits our mission, we want to talk.
First dibs on registration for our note-writing event in August.
Recognition: Featured logo on webpage, dedicated social media post, event acknowledgment
Community Event:
P.s. WE'VE GOT YOU
SUNDAY, AUGUST 23RD 2026, 11AM - SHOPS AT DON MILLS (TORONTO)
25 WOMEN, ONE AFTERNOON, HANDWRITTEN NOTES FOR THE GIRLS.
New This Year...
Inside every care kit is something that can't be ordered on Amazon. A handwritten note from a real woman, written just for her.
We're bringing together 25 women for a Sunday brunch to write those notes, connect over good food and good company, and be part of the piece of this campaign that no one else can replicate.
WHAT YOU NEED TO KNOW:
Come alone or bring a friend, either works perfectly. This is the kind of event where you'll leave knowing people you didn't walk in with.
Dress comfy but make it cute. We'll be capturing photos and video throughout the afternoon.
Here's how the event flows:
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You'll arrive, grab a coffee, and get settled with writing supplies already waiting at your table.
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From there, you'll write 1-2 handwritten notes to go inside the care kits (writing prompts included)
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Then spend time connecting with the women around you over good food and great conversation.
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We're closing the afternoon with a storytelling show: one or two women sharing real, personal coming-of-age stories.
No tickets, no checkout, no money exchanging hands. Just an RSVP and a commitment to actually show up. Every seat in that room is a note that gets written, so please only claim one you can fill.
RSVPs open soon. Drop your email to be first notified via email once the details are locked in. When you officially claim your spot, you'll receive a confirmation with all the details including location and what to expect.